One of the major reasons why people prefer gluten-free products is the prevalence of celiac disease in many regions all over the world. The demand for clean-label and gluten-free processed food products, such as biscuits, cookies, crackers, and scones, has risen considerably in recent years globally and especially in Asia-Pacific, owing to high disposable incomes and the growing trend of free-from products in countries like the United States, the United Kingdom, China, India, and many more. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million). By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East and Africa. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. On the other hand, sweet biscuits are further sub-segmented into plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits, and other sweet biscuits. Crackers and savory biscuits are further sub-segmented into plain crackers and flavored crackers. By type, the market is segmented into crackers and savory biscuits and sweet biscuits. The biscuit market is segmented by type, distribution channel, and geography. Furthermore, in terms of distribution channels, online store sales of biscuit products are growing faster, attracting many vertical specialists such as Amazon, Walmart, Carrefour, and others that are capitalizing on increasing e-retail growth.īiscuits are flour-based baked food products that are typically hard, flat, and unleavened. These in-store promotions, such as extra-value packs or buy one, get one free deal, are primarily about saving money. In terms of segmentation by type, sweet biscuits are the fastest-growing sub-segment owing to their taste and incorporation of healthy ingredients.Ĭompanies engage in various in-store promotions and focus on new product development and marketing communications. In addition, frequent launches of new formulations in the basic product, such as low-fat, gluten-free, low-carb, organic, and high-fiber biscuits, to attract consumers are expected to fuel the market's growth. Using animal-shaped biscuits that come in chocolate and milk flavors is supposed to assist in the growth of the child's learning and cognitive capacities.Īdditionally, the most recent trend, food-on-the-go, has become a significant factor in driving the market since it is one of the essential factors that customers take into account when buying food products. For instance, in April 2022, Koobi 5D Fun Chocolate and Milk Biscuits launched in Malaysia. Therefore, market players are developing biscuits that are targeted toward children. Children are especially fond of biscuits with different flavors, shapes, and creams. People of all ages prefer to snack on biscuits, resulting in the market's constant growth. Nonetheless, consumers' preference for convenient, healthy snacking options drove the demand for nutritious oat- and nut-based biscuits. The biscuits market is projected to register a CAGR of 4.97% over the next five years.Įven during the pandemic, the biscuit market was stable as consumers stacked up on long shelf-life items, including biscuits, resulting in less product availability.
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